Here’s what some of the talented video producers and programmers from across Texas, along with Ken Jones, have to say about why they attend the conference.

“TATOA is one of those events that I get excited about getting to attend each year,” said Flower Mound’s Senior Video Producer Adam Spiess. “It is a great opportunity to meet up with other producers, who I consider friends, from all corners of the state. Everyone brings their own personality and style to the way that they create videos, and many times, I’ve left the conference with ideas that are spurred by what others have said.”

That collaboration is important to the City of Killeen’s Multimedia Manager Francisco Gonzalez Jr., who said, “To be able to share work stories, discuss multimedia production tips and showcase our work with one another is very informative and motivational.” 

“The TATOA conferences are a great way to learn new techniques and skills while experiencing the best work of fellow producers in our creative state,” said City of Victoria Multimedia Manager and RPG game creator Joshua Garrett. “I always feel refreshed and recharged after attending a TATOA conference, and eager to try out some of the new gadgets and techniques I witnessed.”

Hidalgo County Multimedia Coordinator Jackie Treviño likes the variety of topics covered. “I know there will be diverse topics such as animation, editing and story development. Some of my favorite panels have included sharing techniques on how to improve videos, getting tips about a free music website and talking about the latest cameras on the market. No two years are alike at TATOA, and that’s what makes attending such a rewarding experience.”

The Annual Conference is also great for “video nerds,” according to San Angelo PIO Brian Groves. “Where most people will glaze over when I start talking about frame rates, resolutions and bit rates on cameras, suddenly I found people who could not only relate to what I was talking about, but engage in conversation with me. It is one of the things I look most forward to every year.”

“We are all telling related stories and we are all fighting similar battles,” says TATOA Programming Committee Chair and Mauerman Scholar Ken Jones. “The conference gives you a chance to compare ideas and challenges, and have those honest discussions that would be flagged as odd behavior in other setting”
Among this year’s breakout sessions is “The Edit Room Floor,” presented by Johnathan Uhl, Video Producer from the City of Austin. See how editing the same raw footage can create a different unique story using provided media. Everyone who submits edited footage will have the opportunity to receive feedback during the session, or privately during the conference.

Sometimes, more thought is put into video than audio. The City of Denton will present “Sound Ideas: Optimizing Sound to Enhance Production,” offering tips and tricks to get better audio to make your videos stand out. Learn how the City of Corpus Christi is at the forefront of drone operations, and take a tour of Corpus Christi’s City Hall Studio and Council Chamber, Public Television station KEDT and Del Mar College Studio.

And of course, we end it all with “The Best of the TATOA Programming Awards” along with the “Gus B. Mauerman NO!toa Showcase.” Here you can pick the creator’s brains and ask any questions you might have about the production. And since we’re all going to be in a safe space, bring those brilliant videos that have been for any reason, declared “un-showable.” You may only get to show them once, but this crowd will appreciate it!

The cost to register is only $185 for TATOA members and $285 for non-members, and includes the Programming Awards Reception and Dinner. Additional Awards Dinner tickets are $50. Special reduced TATOA room rates are available to attendees here.